Advocacy & Activism

Liking, following and sharing: social media and heritage advocacy

AFL Dining Room, Melbourne Cricket Ground 06/10/2016 3:20 pm - 3:40 pm

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Caitlin Mitropoulos

This paper will explore the emerging field of social media activism and how it is currently positioned within the broader discourse of heritage advocacy. Transcending architectural purity as the key measure of a buildings significance, it can be argued that these community lead campaigns focus more heavily on the social and cultural values of place.